In early 2020, Balenciaga announced that it would launch its first haute couture collection in 2020. This announcement marks the return of the fashion house with haute couture after more than 50 years. The last time Balenciaga had a couture collection was in 1968. It was also the last collection by founder Cristobál Balenciaga before he closed atelier.
It is known that, under the control of Demna Gvasalia, Balenciaga has had a good sales growth. This allows the fashion house to accumulate enough capital to return to the couture world.
However, the COVID-19 flu caused the fashion runways to stop working. So Balenciaga also pushed back the re-performance to January 2021. And now, in an interview with WWD, Demna Gvasalia announced to continue pushing the collection back to July next year. It is expected that Balenciaga will not follow the traditional fashion season. Each year, Balenciaga will launch only one independent couture collection. A pretty geek statement for Haute Couture fashion week!
He also said it was time to eliminate gender discrimination in couture fashion. quoted Demna Gvasalia.
Imagine couture for men: If you understand it as high-end tailoring, then maybe not. The market has many brands that specialize in serving this market share. Including Berluti, Loro Piana, Kiton, Brioni or Tom Ford. They are all very famous for their high-end, tailor-made suits.
If you guess Balenciaga’s men’s couture collection is a fashion art product for men, it’s not rare that fashion houses have tried it here. We immediately think of collections that combine high fashion and street fashion. Bringing street culture and art into fashion is a staple for Kim Jones at Dior, Virgil Abloh in Louis Vuitton, or Ermenegildo Zegna x Fear of God. Even Clare Waight Keller, who just left Givenchy, said the high-end male designs she designed were well received.
Not to mention that there are a series of brands pursuing the unisex school. Men and women can be worn, isn’t it a form of couture for men?
Perhaps we will only understand Demna Gvasalia’s idea when Balenciaga’s first couture collection comes into being. However, as a person who is good at creating trends, he will definitely bring a surprise to the fashion community.